Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--Instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits--the...

Social media marketing step-by-step. It's all about social media today, and the landscape changes at breakness speed. This all-in-one guide gives you the scoop on marketing your business via the latest social media platforms - because that's where your customers are.

Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online.

This educational and motivational guide to using social media to market your brand or business online provides the tools, techniques and tricks to get attention online and turn that attention into profit.

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse...

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your website so that they can be found in search. The next step is to use the other delivery platforms...